Innovate: Neuroscience and creativity

Learn how to…

• harness creative tension – the “Hunger” – that craves ingenuity
  and counteracts against the laziness to explore;
• avoid falling into the trap of automatic thinking, which makes
  you predictable and blind to other possibilities (considering that
  95% of what we do occurs automatically or in reaction to a demand
  or an anxiety);
• fire up your neurons and put your brain in a state of watchfulness,
  aggressively looking out for better ways of doing something;
• free yourself from the insidious pressure to conform: dare to
  reinvent yourself, surprise and shine!