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Innovate: Neuroscience and creativity

A keynote by Isabelle Fontaine

Learn how to…

  • harness creative tension – the “Hunger” – that craves ingenuity
    and counteracts against the laziness to explore;
  • avoid falling into the trap of automatic thinking, which makes
    you predictable and blind to other possibilities (considering that
    95% of what we do occurs automatically or in reaction to a demand
    or an anxiety);
  • fire up your neurons and put your brain in a state of watchfulness,
    aggressively looking out for better ways of doing something;
  • free yourself from the insidious pressure to conform: dare to
    reinvent yourself, surprise and shine!